Marketing Director (IT Services & Products)
Location : Hyderabad
Experience : 7+ years
Position : Full Time
Job Summary

The Marketing Director for IT Services and Products is responsible for developing and implementing comprehensive marketing strategies to promote and drive the sales of our IT services and products. This role involves overseeing all aspects of marketing, including market research, branding, advertising, digital marketing, lead generation, and customer engagement. The Marketing Director will work closely with the sales team, product managers, and other stakeholders to ensure alignment with business objectives and maximize market penetration and revenue growth.

  • Demonstratable experience in taking a prelaunch product to market.
  • Should have experience in IT services Business.
  • Ability to understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.
  • Proven experience in overseeing marketing department and identifying revenue opportunities among established clients and by securing new accounts.
  • Experience in digital and print marketing, content marketing, and social media marketing.
  • Experience in publishing content in top forums like Forbes, Inc and similar sites.
  • Proven experience as a Marketing Director or in Leadership roles.
  • Develop and execute marketing strategies: Create and implement marketing plans to promote IT services and products, aligning with overall business objectives and target market segments.
  • Market research and analysis: Conduct market research to identify customer needs, market trends, and competitor strategies. Utilize data-driven insights to inform marketing strategies and drive business decisions.
  • Branding and positioning:Develop and maintain a strong brand identity for IT services and products. Ensure consistent messaging, positioning, and visual representation across all marketing channels and materials.
  • Digital marketing: Oversee digital marketing initiatives, including website development, SEO/SEM, email marketing, social media marketing, and content marketing. Leverage digital channels to generate leads, drive traffic, and enhance brand visibility.
  • Customer engagement and retention: Develop and execute customer engagement programs, including customer loyalty initiatives, referral programs, and customer feedback mechanisms. Enhance customer satisfaction and retention through targeted marketing activities.
  • Team management: Lead and mentor a team of marketing professionals. Set goals, provide guidance, and facilitate professional growth and development.
  • Budget management: Develop and manage the marketing budget, ensuring optimal allocation of resources and cost-effective marketing initiatives.
Key Result Areas
Brand awareness metrics:
  • Website traffic - Number of sessions and page views.
  • Search volume - Number of relevant keyword searches.
  • Social media followers - Across platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn.
  • Media mentions - Number of brand mentions in press, articles, blogs.
Lead generation metrics:
  • Number of leads - New contacts captured from marketing activities.
  • Leads by source - Which channels drove the most leads.
  • Lead quality score - Likelihood a lead will convert to a customer.
  • Lead-to-customer conversion rate - Percentage of leads that become customers.
Customer acquisition metrics:
  • Number of new customers - Customers acquired within a period.
  • Customer lifetime value (CLV) - Total value a customer is expected to generate.
  • Customer acquisition cost (CAC) - Cost to acquire a new customer.
Customer engagement metrics:
  • NPS (Net Promoter Score) - Measure of customer satisfaction and loyalty.
  • CSAT (Customer Satisfaction Score).
  • Social media engagement - Comments, shares, clicks on social posts.
  • Reviews and ratings - From sites like Google, Facebook, Trustpilot.
  • Repeat purchase rate - Percentage of existing customers buying again.
Marketing ROI metrics:
  • ROI (Return on Investment) - Revenue generated vs marketing spend.
  • Marketing attribution - Which channels drove the most revenue.
  • Marketing contribution - Revenue generated directly from marketing efforts.
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